Who Was Shelley Haus & Cause Of Death, Ulta Beauty CMO Dead

The beauty business has recently lost one of its own. Shelley Haus, Ulta Beauty’s chief marketing officer, died Monday after a long battle with cancer. She was only 49 years old at the time.

Haus joined Ulta as vice president of marketing in 2014 and was promoted to CMO three years later. Ulta is one of the country’s fastest-growing retailers during her leadership.

Her death has been described as a “great loss” by the corporation, which has issued a statement expressing its sadness.

Mary Dillon, CEO of Ulta Beauty, said, “Shelley was an exceptional leader and a genuine innovator in our field.”

She was devoted to her profession, highly competitive, and possessed an unquenchable desire to succeed. Perhaps most significantly, she was sweet and thoughtful, constantly thinking about others. Shelley was a close friend and colleague to many of us, and she will be missed greatly.”

Haus leaves behind a husband and two children. During this awful time, our thoughts are with her family.



Shelly Haus Career

Before joining Ulta, Haus worked for GfK as an executive VP of market potential, innovation, and consulting after several years with PepsiCo.
Haus worked as a marketing manager at Ulta in Bolingbrook, Illinois, for nearly a decade. She was promoted to Vice President of Brand Marketing in 2014.

She was promoted to senior vice president three years later. Haus has been the chief marketing officer for the past two years.

She was in charge of a number of initiatives, including Ulta’s recent shop-in-shop relationship with Target.
Haus was also an outspoken supporter of diversity. Haus was also key in Ulta signing the Fifteen Percent Pledge to offer Black-owned businesses more shelf space. She also took part in commercial campaigns that included a variety of voices.

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